What if your courses had a stand-out signature framework that resulted in explosive student engagement each and every time? Well, now they're gonna.

Welcome to the most transformational, comprehensive framework for creating engaging, profitable online classes.

The Creative Course Lab™ introduces a modern, proprietary framework for online educators who want to build immersive, engaging content that exceeds the demands of tomorrow's digital learners. 


peggy dean classes
online course creation
This 12-week program challenges and restructures what you know about teaching online courses by setting you up with a proven infrastructure that will bring students back over and over. It's time that digital courses are forward-thinking, outcome-focused, and student-driven. 
summer workshop retreat the pigeon letters

Throughout this 12-week program you will:

Placeholder Image

Test & Prove
Your Course Idea

It all begins with an idea, but the question you’re faced with is whether or not your idea is a good one. What if I told you that you NEVER have to guess and that you can prove it’s profitable (before you even press record)?

Placeholder Image

Dismantle Fear
& Limiting Beliefs

Our confidence, or lack thereof, shows up clear as day in our videos. This program will walk you through the deeper reason you have these haunting thoughts so you can dismiss them and never second-guess your process again.

Placeholder Image

Create a Unique
Experience for Students

You can create the best course in the world according to all the expert advice. But it’s not how you build your class that has your students in mind. It’s what you do INSIDE of your course that creates engagement.

Placeholder Image

Record & Edit
a Beautiful Course

Regardless of your tech knowledge, your final course will be a work of art, professionally rendered and a joy to watch. Your videos will keep visual interest with multiple techniques, and your delivery will be top notch.

Placeholder Image

Learn Intentional
Visual Branding

Your visual branding says so much and you only have moments to attract your potential students. From your color palette to fonts to language used to the flow of your sale, your user experience is imperative from beginning to end.

Placeholder Image

Build an Effective
Launch Plan

You can launch two ways. The first way is with your excitement. The second way is strategically so you can actually reach the people you want to reach. Your market doesn’t know how valuable your content is until you educate them BEFORE they enroll.

Is Creative Course Lab right for you?

Creative Course Lab is meant for ambitious and motivated creative entrepreneurs who are ready to elevate their offers and stop making it up as they go

This program is for those looking to establish a signature framework in order to scale to explosive student growth and retention by learning a highly implementable structure designed for 6-figure courses.

summer workshop retreat the pigeon letters

Here's just a handful of what's inside

Course Creation Lab

Placeholder Image

Premium Education

Taught by Peggy Dean, an award-winning educator, best-selling author, and world-renowned artist.

Placeholder Image

Monthly Coaching

Tailored for direct attention and focus on exactly what you’re working on and the specific steps needed to take for the next stage.

Placeholder Image

Proprietary Framework

Not only is this framework proven and tested, but it’s the only student-focused system created for the longevity of your consumers.

Placeholder Image

Full Access Resources

Not only do you have lifetime access to the course contents, but you also have access to templates, workbooks, and PDFs.

Placeholder Image

Streamlined Workflow

Your new project management blueprint—get ready to be effortlessly productive.

Placeholder Image

Lean Operations

You can be successful without splurging. Invest ONLY in what will truly make a difference.

Placeholder Image

Explosive Growth

Avoid the biggest mistake of pouring efforts into Instagram and use a set-in-place strategy for intentional growth.

Placeholder Image

Built for Creatives

This program was built for creatives by a creative, so the information provided will directly apply to the design, artist, and maker community.

summer workshop retreat the pigeon letters

You’re in the right place if…

    You know your ideas have incredible potential but you don't know how to execute them.

    You don't have a tested and proven framework that will create a successful course.

    You like the idea of setting up a steady source of passive income doing what you love, that fuels your students, and works with or without you.

And most importantly...

You're committed to trusting the process that it takes to learn the skills and taking the steps that will allow you to fuel your course creation, which will allow you to make time for what you care about the most.



Warning: Creative Course Lab is rigorous and challenging. There are no one-size-fits-all road maps to successful online education. However, if you show up and do the work, you will see unlimited success. I want that for you!










Placeholder Image

Here's my secret:

Teaching online is the #1 way I grew my business. It’s also been the more REWARDING of my career. The kicker is that I started off by breaking rules. I didn’t like traditional methods so I forged my own path. Sure, it presented a ton of trial and error, but I persisted and did it my way anyway. Even through the struggle, I surpassed 6 figures simply teaching in only my first year.

It truly SUCKS to see people going through the struggle and confusion of building online courses when all they really want is to do what they love. For that reason, I decided to share the strategies I’ve built over the years, the EXACT formula I use for my own courses, and ALL of my secrets and behind-the-scenes. I’ve NEVER shared any of this information with the public before, and the rebel in me is having a big ol’ party just thinking about the adrenaline. I’m committed to helping you. I’m all in. The only thing I can’t do… is make YOUR commitment to this process. If you’re ready and you’re committed to doing the work, you’ll have your direct roadmap to getting there. In only 12 weeks.

"Cool, Peggy, great. But what about all of the resources that already exist? What makes your program so different?"

Look! I asked the hard question so you didn't have to. And here's your spoiler alert: You WILL find other course creation programs out there. They WILL promise you results. But here's what they also do that I'll NEVER do:

They follow the same methods that keep getting recycled over and over again. It's boring and makes you blend in. 

🚫  They provide overviews, tips and resources but forget to take extra measures to hold you accountable to do the work. 

🚫  They're great cheerleaders. Don't get me wrong, mindset is crucial and we definitely dive deep into it within CC Lab. But I'm a straight shooter , giving you raw infrastructure to not only teach, but scale online education into a full-fledged, sustainable business.

Nobody taught me what I know. That's why I have an edge. That's why I don't fit the mold. And you shouldn't have to blend in, either.

Imagine if...

  • You never had to fight with your internal self doubt because you have a system so good in place that your confidence is effortless
  • You exceeded your goals each and every day
  • You never worried if you were "doing it right" again because the proof is in your rave reviews (and wallet)
  • You had financial freedom by doing what you love
  • You became the go-to person in your industry because of the way you present knowledge and techniques
  • Executing your ideas was a matter of taking action (no more wasted rumination sessions) because you have a signature structure now
If all of that feels out of reach, big, scary, unachievable, I want you to literally picture them as a reality. This isn't a "someday" dream. This is a today is the first day of the rest of your life reality. And I'm honored to be a part of it.
the course creation lab

Creative Course Lab launches Fall 2021

Bye, fluff!

In order for online classes to be successful, they can’t simply be focused in one area. The Creative Course Lab is a proprietary, proven system that takes you step-by-step through the process of validating your course idea to set it up for success from the get-go, and addresses hurdles during the planning and creation stages, AND implements the only organic launch strategy you need (without the fluff of typical marketing programs).


Commit & Clarify

✔️   Get specific with your class idea

✔️   Clarify your offer in order to attract your ideal audience

✔️    Create the foundational infrastructure on which your class will build upon

✔️    Dismantle limiting beliefs and fear

 ✔️   Stand out by offering an authentic internal experience

 ✔️   Identify and break through the barriers that have held you back in the past

✔️    Discover the ways to test your idea to get proof of interest

✔️    Learn the strategy to formulate your high-converting offer


how to create online classes
how to create online classes

Position & Engage

✔️   "Build in reverse" method for planning your course

 ✔️   Start a visual plan for streamlined production

✔️   Frame your lessons for prompting action and outcome

 ✔️   Automate and streamline repeating tasks

 ✔️   Create focused lessons and/or modules with intentional content

✔️   Dive into the psychology of language positioning

 ✔️   Set up predictable income framework

 ✔️   Walk through pricing your course



Polish & Build

✔️    Go deep behind the curtain of top course hosting sites

 ✔️    Discover optional add-ons to elevate your user experience

✔️    Learn exactly what types of technology you need & how to use them for your specific course

 ✔️    Create effective visual assets for your class merchandising

 ✔️    Learn the types of scenes you must film and photograph

 ✔️    Build out your entire class

✔️    Implement my best filming practices for efficiency and quality

✔️    Learn hacks for filming b-roll, angles, screens, and talking head

✔️    Communicate concisely while still being thorough

✔️   Film and produce your full class

✔️   Easily edit your footage with your viewers in mind, without overwhelm


how to create online classes
how to create online classes

Convert & Retain

✔️    Trigger organic engagement

 ✔️    Use intentional branding to assist with delivering your message

 ✔️    Significantly impact your course experience with storytelling

✔️    Build a strong user experience before enrollment

 ✔️    Boost your enrollment by 60% with your checkout page

 ✔️    Formulate next steps for your students

✔️    Structure a high-converting landing page

 ✔️    Demonstrate strong engagement through visual branding

 ✔️    Ensure your class is search engine optimized by implementing my proven SEO strategy

More, I say?

Obviously. You guys know I'm a "more is more" person. 
Placeholder Image

Live Coaching

Coaching during AND after your program enrollment

Templates, Workbooks, etc.

Think of all the supporting materials you might want or need. I'm giving you way more than that.


Because this program is my baby, I'm throwing in bonus modules and lessons to further ensure your success

Invest with peace of mind

I get it. And I applaud you for choosing what you invest in mindfully. As you make space for intentional learning, I'll be walking through this process with you. I'm so confident in my proprietary framework and course creation strategy that I can make you this promise:

If you do not find this course helpful, email me within 7-14 days and I will provide a full refund. 

The deal we'll make is that you must apply yourself and put in the work. It's the only way you'll see progress, and you deserve to make progress, mmkay?

We're in this together and I want to see you crush your goals.

You DO have what it takes...

The only thing separating you from the most successful online course creators is your own, unique-to-you framework

All you need to do is show up ready to do the work.
I'll handle the rest:

  • Intentional, outcome-focused modules and lessons so you can make significant progress as you learn
  • Done-for-you templates & copy for you to customize according to your unique branding and content
  • Bonus resources in every module to take your course creation to the next level
While you're waiting for Creative Course Lab to open, head to the brand new private FB group to dive in with your fellow creatives!

Questions? I've got answers.