Today, we’re diving into the exciting world of art trends—and how you can use them to enhance your artwork while staying true to your unique artistic voice. In this post, we’ll explore:
- What makes art marketable and how to leverage it
- Identifying trends that SELL to keep your work fresh and inspiring
- How to stay authentic without compromising your creativity
What makes art marketable?
Before we dive deep into specific art trends or the latest design movements, let’s focus on the most important element in making your art marketable: authenticity.
You’ve probably heard this a thousand times (I know, I know), but stick with me here. When you create art, it should reflect you—your experiences, your quirks, your flair. That’s what people are drawn to. If you embrace your true self, others will appreciate it. So, let your style shine through, and trust me, it’ll pay off.
Tap into emotions & connect through your art
Art isn’t just for the eyes—it’s for the soul. When people look at your work, they should feel something. Whether it’s joy, nostalgia, or just pure wonder—your art should evoke emotions.
Here’s a little exercise for you: Grab a piece of paper and draw a line down the middle. On the left, write down the emotions you feel when you see other people’s art. On the right, write down the emotions you want to convey through your own work.
Give yourself a moment to think it through and come back to me when you're ready! ✍️
Seriously, I’ll wait.
Understanding art market trends: identifying what sells
Now, let’s get into the juicy stuff: art market trends. That phrase either excites you or makes you cringe. Some of us shy away from trends because we fear “selling out” or losing our creative identity. But here’s the thing—understanding and incorporating trends doesn’t mean you have to lose your voice. In fact, trends can help you stay relevant and engage a wider audience.
By keeping an eye on current trends, you can also anticipate future demands. Trends aren’t just short-lived fads; they are often signs of the cultural pulse. If you can read these trends and infuse them into your work, you’ll be able to keep your art fresh and innovative while maintaining your authenticity.
As we work through trends together, I put together a guide that you can reference at any time, so snag it now!
>>> DOWNLOAD YOUR FREE WORKBOOK <<<
Why art trends matter
Let’s break it down:
- Appeal to a bigger audience: Trends reflect shared cultural moments. When you tap into that, your art connects with people on a deeper level. You’re speaking a common language through your creativity.
- Future planning: Trends can sometimes give you a sneak peek into what people are going to want next. So, rather than just hopping on what’s hot now, you can create work that’s ready for tomorrow.
- Be an early adopter: Catching a trend early gives you a huge advantage. You can be the first to add your spin and stand out in the crowd. Imagine having your unique take on a trend that’s only just starting to get attention? 🔥
Spotting trends
So, how do you spot these trends? There are three big, easy peasy categories to watch:
- Color: Colors come and go with the seasons, but certain shades have a way of taking over the art world. Keep an eye on what’s popping up in fashion, design, and media.
- Motifs: These are the visual symbols. Think florals, animals, celestial elements—those motifs that speak directly to people, so when you catch them during their up-and-coming era, you’ll hit a gold mine.
- Patterns: Repeating designs are a powerful tool that can bring a unique influence and artistic movement into your work. Keep your eyes peeled for these!
Timeless trends vs. micro trends
Here’s the deal: There are timeless trends (think classic florals, minimalist art) and there are micro trends (flash-in-the-pan crazes (throwback to llamas wearing flower crowns) or anything very specific).
- Timeless trends: These are the forever classics. They never go out of style, and there’s always a market for them. These categories are always a win:
- Micro trends: These are the super trendy things that blow up for a hot second. Fun? Sure. But not sustainable. Proceed with caution here. If you see an opportunity that won’t make way more work for you, jump on that micro trend, babe! If it’s going to derail you progress toward your long term goals, skip it.
Or, blend it up! Use both timeless trends and experiment with micro ones—but always make it your own.
Analyzing the competition: learn from others
Now, let's talk about analyzing competition. This isn’t about copying someone’s style. It’s about learning what’s working and why it’s working.
When you look at other artists’ work, identify what it is that resonates with their audience. Is it their subject matter, their use of color, or maybe their creative technique? Look for patterns and ask yourself, “What can I learn from this?” It’ll help you see where your own unique style fits into the bigger picture.
Take a look at the artwork below, for example. Each set is the same subject matter, but rendered in styles that are completely unique to each artist:
Action time
Yep. I’m giving you homework.
Here’s your funwork: Using your emotional notes, identify three micro-trends and three timeless trends you’re either already using or want to start using. Write it down. It’ll keep you focused and inspired. Trust me, it works.
Alright, go on—get to it, and I’ll see you in the next one. 🙌
>>> DOWNLOAD YOUR FREE WORKBOOK <<<
