I'll be honest – I was initially hesitant about incorporating AI into my creative workflow. I had concerns about the impact it might have on my creativity and whether it would replace human intuition and expertise. However, after exploring the emerging AI landscape and experimenting with various AI-powered tools, I've come to see the potential for these technologies to enhance and augment the creative process, rather than replace it. When I figured out that sweet spot, I knew I needed to share my insights on how emerging creatives can incorporate AI into their workflows too.
One of the biggest mistakes people make when using AI is not understanding its limitations. AI is only as good as the data you feed it, and it's important to ensure that you're providing relevant and specific data. It's also important to use AI alongside human experience, rather than relying on it entirely. While AI has made significant strides in recent years, it cannot, and will not, replicate humanity. Creativity is a complex concept that is deeply rooted in our authentic experiences, emotions, and perspectives, and these are not things that can be replicated by an algorithm. These aspects of our human nature are what drive us to create, innovate, and think outside the box. While AI algorithms can mimic patterns and even generate ideas based on data, they cannot recreate the unique and nuanced thought processes that stem from our individual experiences and perspectives. Therefore, it is important to recognize the limitations of AI and appreciate the human touch that is essential to creativity and innovation.
Now that that’s out of the way, let’s look at how creatives incorporate AI into their workflows. My favorite perks of all are:
- the ability to remove boring, time-consuming busy work, and
- the ability to structure what I’m not naturally good at.
AI language models have the potential to revolutionize the creative process by automating mundane tasks, generating new ideas and insights, and even creating entirely new frameworks and outlines for new work. There are far too many opportunities to dive into everything at a glance so I’ll highlight 3 of my favorite applications of AI in the creative space, but for a deeper dive, I formatted all the best guidelines and a massive template vault in my bite-sized Skillshare class: ChatGPT for Creatives: AI-Powered SEO, Marketing, & Productivity.
Optimize marketing efforts
As an entrepeneur, I wear a lot of hats. I’m willing to bet you, or someone you know, can relate. One of those hats is marketing (yuck, I know). I've been able to use ChatGPT to optimize my email subject lines, personalize my messages, and even predict which subscribers are most likely to convert. These tools can save hours of manual work and improve your conversion rates, leading to better ROI for your campaigns.
Increase discoverability online
Another area where AI is making a big impact is in search engine optimization (SEO). AI-powered tools can analyze your content and its structure to identify opportunities for optimization, suggest keyword targets, and even predict which content will perform best in search results. Stategizing with best SEO practices ensures that your content is visible to your target audience and drives more organic traffic to your site.
Brainstorming & idea generation
I've also been using AI-powered tools to help me generate new ideas and creative concepts. Before you say that takes away our own creativity, stay with me. This is going somewhere.
For example, I might need to generate quality headlines and titles for blog posts. Not only has AI saved me a ton of time, but the bonus is that because it’s providing me with options, I am constantly sparking new ideas based off of the results. This is essentially taking the creativity I’ve provided and helping me iterate more quickly and bring my ideas to life faster. I’d call that a win.
Of course, there are also some challenges and considerations to keep in mind when incorporating AI into your creative workflow. For one thing, AI is not a silver bullet – it's not going to magically solve all your creative challenges. It's also important to be aware of the limitations and biases of AI systems, and to use them as a tool to augment your own creative intuition and expertise, rather than replacing it entirely.
The Power Prompt
I focus on what I call the Power Prompt, which is a specific formula I’ve put together that fine-tunes results, allowing you to achieve your desired results seamlessly. With the right formula, you can use AI to generate high quality content for:
- social media content
- titles & headlines
- search engine optimization
- product descriptions
- lead magnets
- email campaigns & funnels
- content creation
- …and so much more
I’d love to help you more with this so I’m gifting you my AI Playbook + template pack right here!
I have to loop back to this important reminder: AI should not replace our human touch! While AI can now write music, scripts, blogs, courses, you name it… it still lacks the emotional depth and complexity that comes with being human. Furthermore, AI can only produce what has been programmed into it, whereas human creativity is limitless and constantly evolving. So while AI can augment and enhance our creative processes, it cannot replace them entirely.
With all of this in mind, I was pleasantly surprised to come out in favor of AI language models. I’ve seen firsthand that they have the potential to be a game-changer, but it's important to approach it with a critical and thoughtful mindset. By leveraging AI-powered tools in your email marketing, SEO, and creative workflows, you can save time, drive better results, and unlock new creative possibilities that have been impossible… until now.