Welcome to
Creative Course Lab®
The most transformational, comprehensive framework for creating engaging, profitable online classes



12 weeks of training +6 months of coaching
What if your courses had a stand-out signature framework that resulted in wildly engaged students each and every time?
I'll help you stand out
Next enrollment: May 2024

You're tired of low engagement...
You need raving students
Introducing a modern, proprietary framework for online educators who want to build immersive, engaging content that exceeds the demands of tomorrow's digital learners.
You will be challenged to restructure what you know about teaching online courses by getting set up with a proven infrastructure that will bring students back over and over. It's time that digital courses are forward-thinking, outcome-focused, and student-driven. Next enrollment: Fall 2024
The proof's in the puddin'
Here's what people are saying...
You're in the right place if...
⮕ You know your ideas have incredible potential but you don't know how to execute them.
⮕ You don't have a tested and proven framework that will create a successful course.
⮕ You like the idea of setting up a steady source of passive income doing what you love, that fuels your students, and works with or without you.
⮕ And most importantly...
You're committed to trusting the process and doing the work

Here's my secret...
Teaching online is the #1 way I grew my business. It’s also been the most REWARDING of my career. The kicker is that I started off by breaking rules. I didn’t like traditional methods so I forged my own path. Sure, it presented a ton of trial and error, but I persisted and did it my way anyway. Even through the struggle, I surpassed 6 figures simply teaching in only my first year.
It truly SUCKS to see people going through the struggle and confusion of building online courses when all they really want is to do what they love. For that reason, I decided to share the strategies I’ve built over the years, the EXACT formula I use for my own courses, and ALL of my secrets and behind-the-scenes. I’ve NEVER shared any of this information with the public before, and the rebel in me is having a big ol’ party just thinking about the adrenaline. I’m committed to helping you. I’m all in. The only thing I can’t do… is make YOUR commitment to this process.
If you’re ready and you’re committed to doing the work, you’ll have your direct roadmap to getting there. In only 12 weeks.

I want to help you do what I did
What if you created online courses that were so immersive, your students would be banging down your door waiting to take the next one?
If your ambition tells you that you can do more, don't ignore it. You can scale your creative business far beyond what you can even imagine.

Commit & Clarify
Phase 1
✔️ Get specific with your class idea
✔️ Clarify your offer in order to attract your ideal audience
✔️ Create the foundational infrastructure on which your class will build upon
✔️ Dismantle limiting beliefs and fear
✔️ Stand out by offering an authentic internal experience
✔️ Identify and break through the barriers that have held you back in the past
✔️ Discover the ways to test your idea to get proof of interest
✔️ Learn the strategy to formulate your high-converting offer

Position & Engage
Phase 2
✔️ "Build in reverse" method for planning your course
✔️ Start a visual plan for streamlined production
✔️ Frame your lessons for prompting action and outcome
✔️ Automate and streamline repeating tasks
✔️ Create focused lessons and/or modules with intentional content
✔️ Dive into the psychology of language positioning
✔️ Set up predictable income framework
✔️ Walk through pricing your course

Commit & Clarify
Phase 3
✔️ Go deep behind the curtain of top course hosting sites
✔️ Discover optional add-ons to elevate your user experience
✔️ Learn exactly what types of technology you need & how to use them for your specific course
✔️ Create effective visual assets for your class merchandising
✔️ Learn the types of scenes you must film and photograph
✔️ Implement my best filming practices for efficiency and quality
✔️ Learn hacks for filming b-roll, angles, screens, and talking head
✔️ Communicate concisely while still being thorough
✔️ Film and produce your full class
✔️ Easily edit your footage with your viewers in mind without overwhelm

Convert & Retain
Phase 4
✔️ Trigger organic engagement
✔️ Use intentional branding to assist with delivering your message
✔️ Significantly impact your course experience with storytelling
✔️ Build a strong user experience before enrollment
✔️ Formulate next steps for your students
✔️ Structure a high-converting landing page
✔️ Demonstrate strong engagement through visual branding
✔️ Ensure your class is search engine optimized by implementing my proven SEO strategy
Got a question?
Add a short description for this section
What level of experience is needed?
Creative Course Lab® is catered to everyone with an end goal of intermediate to advanced progress. I cover everything from the ground up to make sure that beginners to even the most experienced instructors don't miss ANY gaps on the road to 6-figure courses.
What if I have a small (or no) audience?
Don't get hung up on social media numbers. While it doesn't hurt to have an audience, online courses don't depend on them. I show you why and how in the program, while walking you through my proven effective marketing strategies that don't feel gross and slimy.
Will I get immediate access to all of the ocntent?
Because Creative Course Lab® is more of a program than a course, it's not intended for binge watching, but rather for implementation as you work through the lessons in each module. I have structured the organization of the lessons, along with when they're released, very intentionally so you have the best results and outcomes.
How does Creative Course Lab differ from other courses?
You WILL find other course creation programs out there. They WILL promise you results. But here's what they also do that I'll NEVER do:
🚫 They follow the same methods that keep getting recycled over and over again. It's boring and makes you blend in.
🚫 They provide overviews, tips and resources but forget to take extra measures to hold you accountable to do the work.
🚫 They're great cheerleaders. Don't get me wrong, mindset is crucial and we definitely dive deep into it within Creative Course Lab®.
But I'm a straight shooter , giving you raw infrastructure to not only teach, but scale online education into a full-fledged, sustainable business.
Nobody taught me what I know. That's why I have an edge. That's why I don't fit the mold. And you shouldn't have to blend in, either.
How long will I have access for?
You will have lifetime access to watch and rewatch to get refreshers at any time.
What is the investment?
Creative Course Lab® allows the option to pay in full for $1197 or into separate payments over 3 months for $498 each installment.
What tech will I need?
If you're just beginning and you're wondering if you need to go out and buy allll the equipment, you sure don't. You can create great class content with only a camera phone, natural light, and an editing app.If you're looking for my recommended gear, I'll see you in Phase 3!
Do you offer a guarantee?
I applaud you for choosing what you invest in mindfully. As you make space for intentional learning, I'll be walking through this process with you. I'm so confident in my proprietary framework and course creation strategy that I can make you this promise:If you do not find this course helpful, email hello@thepigeonletters.com within 14 days and I will provide a full refund. The deal we'll make is that you must apply yourself and put in the work. It's the only way you'll see progress, and you deserve to make progress, mmkay?We're in this together and I want to see you crush your goals.