In order to create compelling artwork for print-on-demand apparel it's essential to understand some fundamentals. In this blog post, we're going to look at different elements that come into play when making a successful design: from composition, to layout and color selection.
I'll also walk you through some tech specs, the importance of ordering samples of your products before selling them to the public, and other ways that attention to detail can really make a difference.
Artwork tips
The most important thing to emphasize when it comes to a layout of a T-shirt is clarity and simplicity. Go for designs that are easily recognizable and visually striking! Making your designs simple will also ensure that they are versatile and have a broader appeal, not only in terms of your audience, but also when you consider different types of apparel that the design can be applied to.
Balance & harmony
Striving for a balanced look is essential when working on a clothing design. Think about the placement, the sizing and proportions of your artwork on the garment - these all play a key role in the overall aesthetic of the finished item. Do you ever see a T-shirt that you love, but you wish the design were just that liiiittle big bigger? We want to avoid that.
Color
Color really plays a vital role in how successful your T-shirt design will be. Choosing the right combination will help support the message your art is conveying, and add to the overall vibe of the garment.
Another important aspect to consider is how the colors of your design harmonize with the background color of the item. Make sure they don't clash and work well together. Experiment with different color combinations until you find your favorites!
Tip: When selecting colors, consider the target audience and their preferences! The texture of the fabric that your design will be printed on can also impact the saturation and vibrancy of the overall design.
Avoid the box
This might seem obvious, but it's an easy one to forget: break free from the (literal) box by using transparent PNG files for your design. This will allow your design to appear as a part of the garment and flow seemlessly.
Avoid excessive detail
I get it - I love details, too. While they might be lovely and work great when the artwork is presented by itself, adding a lot of embellishments to your T-shirt design will make it look overcrowded. Also, steer clear of fine line designs - sadly, often times those don't reproduce well when you print them on clothing.
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Avoid low res
Check that your artwork has high enough resolution to be printed. You don't want it to turn out blurry or pixilated and have your design go to waste. Before you start creating, check your canvas size - typically, it should be at least 300 DPI, but check the file requirements of the site or manufacturer you're using before you start the creative process!
Don't rely on trends
We all love a good trend, but avoid making products (of any kind, really) that are super trend-led, especially if that trend does not resonate with your brand. Instead, opt for designs that will stand the test of time and are truly unique to you!
Order samples
If you're going to take away only one tip from this blog, let it be this: ALWAYS. ORDER. SAMPLES.
Make sure you follow the guidelines for color modes and design sizes according to the manufacturer, or POD site you're using. These might differ and that tiny difference could be a make or break between your design looking great and horrible (trust me, I've been there).
Getting your hands on a sample of your product before you start selling it to the general public will ensure that you are 100% happy with the outcome and gives you an opportunity to fix any mistakes, or make adjustments. Don't skip this step!
Fabrics
There are so many fabric options to choose from, but I wanted to talk through some of the most commonly used ones to give you an idea of when you might want to go for one fabric type over another.
- 100% cotton: Featuring a tight weave, it's a go-to choice to make your colors pop with full opacity. But be aware that thicker cotton is more absorbent, which can give your artwork a faded effect.
- Polyester & tri-blend: Featuring a looser weave, this fabric type is a great choice if you're going for more of a cool, vintage vibe. Think of it as worn-in jeans!
Tip: The same color can look different depending on the fabric it's printed on! Keep that in mind when you make your decision, and don't skip those samples.
Now, you have all the knowledge to create a T-shirt design! I can't wait to see what you make.
